Predictably Irrational: The Hidden Forces That Shape Our Decisions

Additional Predictably Irrational: The Hidden Forces That Shape Our Decisions Information

When it comes to making decisions in our lives, we think we're making smart, rational choices. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless.

They're systematic and predictable—making us predictably irrational. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless.

They're systematic and predictable—making us predictably irrational.

But are we?

• Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

  We consistently overpay, underestimate, and procrastinate. Blending everyday experience with groundbreaking research, Ariely explains how to break through these systematic patterns of thought to make better decisions.

  
  Predictably Irrational will change the way we interact with the world—one small decision at a time.

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